英文商务信函范文
Paragraph One: Attracting Attention
The first sentence must get the reader's attention. Asking a question in which the answer is guaranteed to be "yes" is a good way to start. "Would you like to improve your life?" The opening paragraph, in fact the first sentence, should excite curiosity or attract the attention in some way that will make the reader continue to read the letter.
The most difficult paragraph to write in a sales letter is the first one. You have just a few seconds to get the reader's attention.
Would you like to see your factory's production increase by 15% or more?
Wouldn't you prefer to have your wedding pictures taken by the leader in the field?
Another way to start a sales letter is to write a sentence that will surprise or shock the reader.
In 1996 we helped over 250 small businesses like yours to increase their productivity.
Example A:
Located in Moscow, we produce a wide variety of socks and hosiery items in a cotton-woolen-nylon blend for men, women, and children. These socks are of good quality, are popular with customers, and sell well. Our total production averages 10 million pairs per year, 70% for export and 30% for the domestic market.
Example B:
We are happy to announce that we are now offering this same service to American import companies like yours. From our office in New Deli, the heart of low cost and good quality ready- to-wear garments, we can supply your company with whatever kind of apparel you would like.
Paragraph Three: Convincing the Reader
If you have done your work well to this point, the reader is already interested and is partially convinced. You must convince readers that it is to their advantage to buy your product or use your service.
If the reader has read your letter to this point then he/she is interested in your product. Paragraph three convinces him/her to buy it. It is here that you show what buying your product would mean to the reader.